Our Story

At TRITATS, our mission is to provide every triathlete with an organized, professional, secure and simple body-marking system designed to look professional, feel great and perform at the highest level possible.

The story of TRITATS began in 2009 at the Hy-Vee Triathlon in Des Moines, Iowa, when several amateur competitors noticed that the sharp, professionial- looking number tattoos the pros used weren’t available to the rest of the triathlete community. Rather, the amateurs were relegated to sloppy hand-drawn numbers that had the potential to fade or come off completely in tough conditions. The group thought this was unfair. After all, amateur triathletes train just as hard, and push themselves just as much as the pros, and should have the chance to be treated every bit as well as the guys who do it for a living. And just a few short months later, TRITATS was born.

We hold our products, our service and our people to the highest standards possible, and challenge ourselves to get better each and every day. Bottom line, at TRITATS, we live to serve. We understand triathletes because we *are* triathletes, and we use our knowledge to deliver top-notch service and innovative products that athletes, race directors and sponsors can trust.

Amateur triathletes train just as hard, and push themselves just as much as the pros, and should have the chance to be treated every bit as well as the guys who do it for a living.